A DesignLab project that challenged me to create a responsive website and branding for a dog adoption website.
One on one interviews with potential dog adopters, or those who have experience with dog adoption were conducted to understand attitudes, motivations, and pain points surrounding the dog adoption process.
Goals and motivations
An Empathy Map was constructed to visualize user needs and inform product strategy.
A sitemap was constructed to outline the relationship between the content on the Rovermatch website, and to give us an idea of the pages needed on the site.
Home page, Search, Pet profile page, Shelter page
Responsive wireframes for the Home Page
BRANDING & UI
Rovermatch is all about helping dogs find safe and suitable permanent homes through adoption, advocacy, and education. The following brand attributes were considered when designing Rovermatch’s visual language:
For Rovermatch’s visual identity, a simple, clear sans serif font was paired with a logo depicting a dog in a creative way to represent the business while expressing originality.
RESPONSIVE UI DESIGN
Branding elements were applied to responsive wireframes to yield a mid-fidelity prototype for testing.
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